Summary
- Automated bookkeeping that connects to Gmail, Stripe, and more
- Categorizes and matches your transactions, with your approval
- Keeps your books current year-round, so tax season is stress-free
- Built for small business owners, accountants become collaborators
- Your data is never sold to third parties
- Free trial available, no commitment to start
Who Failed?
Tax season is coming. You’re staring at a pile of receipts, a bank statement you don’t recognize, and three email threads from a CPA asking for things you’re not sure you have.
You think: As a business owner, I should have been doing this all year.
Most financial tools were built for people who already understand accounting. They assume you have the time, expertise, and patience to use a system designed for accountants.
This isn’t a character flaw. It’s a design failure.
“For my size business, something like QuickBooks isn’t worth the price.” — Social Media Marketing Small Business Owner
So what is Trunk?
A tool designed to manage your books for you. Your Invisible bookkeeper.
Trunk connects to the tools you already use (Gmail, Stripe, and more) pulls in your transactions, receipts, and recurring charges while automatically keeping everything matched and categorized.
All this is done with your seal of approval. Never without it. It reflects your business as it actually is—everyday, all year. No year-end scramble. No quarterly panic. When tax season arrives, you’re not starting from scratch. You’re handing over a clean, organized record of your year.
The moment accounts are connected and the entire financial year appears, that’s the moment people get it.
We call that the “Ahhh”.
”There are useful features here I'd love to use — if you're going to make getting receipts from email easy, that's even better.
Cake ShopSmall Business Owner
How safe is it?
We heard it in almost every conversation we had. Before people asked about features or pricing, they asked: Can I trust you with this? We take that seriously. Financial data compounds. Mistakes compound. Trust is hard to earn back.
“The hesitation I would have is with privacy concerns. I’m going to be giving connection and access to all of my business’s finances, email, and products. It’s like fully opening the curtain.”
— Small Business Consultant
We’re deliberate in how this is built — careful with your data, clear about what’s happening, and designed so you stay in control. Privacy isn’t a feature, it’s our foundation.
We are proud to be one of the few companies that do not sell your data to third parties in any shape or form. We value transparency around what we do and how we do it.
Why does this exist?
We went coast to coast talking to small business owners. Bakers, photographers, consultants, creators, therapists, educators, Pinterest strategists, body sculptors, wedding coordinators.
We started it the same way: Tell us about your business. They lit up. They talked about their craft, their clients, the thing that gets them out of bed.
Trunk was created to handle the books, and make room for business owners to live life.
”It's hitting on my pain of not wanting to spend a lot of time on financial record-keeping. It looks like it's going to do the bookkeeping for me.
1-on1 EducationSmall Business Owner
Now What?
Trunk is live! We’re working with early small business owners running real businesses to make sure this holds up where it matters.
“The free option is huge. I definitely like to test something before I go all in.”
— Small Business Consultant
We’re building toward a version where tax season is the most uneventful time of your year. Where your books are always current, always organized, always ready. Where you open Trunk and everything is exactly where it should be. Like a personal librarian who never sleeps. If you’ve ever avoided your books a little longer than you should have — you already understand why this exists.
Trunk was created to handle the books, and make room for business owners to live life.
